14,200 Leads at Just ₹51 CPL with YouTube Ads – Case Study (India)

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  • Post category:YouTube Ads
  • Post last modified:August 17, 2025
  • Post published:August 17, 2025

In just 60 days, we generated 127,000+ clicks and 14,200 high-quality conversions on YouTube — at an average cost per lead of just ₹51.65. Total ad spend? ₹7.32 lakh.

This isn’t theory. This is real data from a live YouTube Ads campaign run by The DM School, a Google Partner agency trusted by 1 Lakh+ students and 340+ Indian brands.

No vanity metrics. No inflated claims. Just a proven, repeatable system that turns YouTube into a predictable customer acquisition engine. Let’s break down exactly how we did it.

Campaign Overview: 14,200 Leads in 60 Days at ₹51.65 CPL

YouTube isn’t just India’s largest video platform — it’s the country’s second-largest search engine, with over 500 million active users. But most brands only scratch the surface.

We don’t. We use it as a direct-response channel to drive measurable, scalable results.

🔥 Campaign Performance Snapshot

  • Ad Spend: ₹7.32 Lakh (Jun 1 – Jul 31, 2025)
  • Total Clicks: 127,000+
  • Conversions (Leads): 14,200+
  • Cost Per Lead (CPL): ₹51.65
  • Conversion Rate: 11.2%
  • Avg. CPC: ₹5.76

To put this in perspective: the average CPL for YouTube Ads in India ranges from ₹100–₹150. We delivered leads at half the cost — while scaling volume to over 14,000 qualified prospects.

The DM School’s Growth Flywheel™: Our 3-Step System

We don’t run random ads. We follow a proprietary framework called the Growth Flywheel™ — a self-reinforcing system that compounds results over time.

The Growth Flywheel has three stages:

  1. Magnet Ads: Attract high-intent buyers with AI-powered targeting.
  2. Conversion Engine: Turn clicks into leads using mobile-first funnels.
  3. Scale Signals: Double down on winners, cut waste, and compound ROI.

This isn’t theory — it’s what made 14,200 leads at ₹51.65 CPL possible.

Unlike linear funnels, the Flywheel gains momentum. The more you scale, the cheaper and faster growth becomes.

Step 1: Magnet Ads — AI-Powered Targeting That Cuts CPL by 50%

Most YouTube campaigns fail at the first step: reaching the wrong audience. We used a three-layer targeting strategy to filter out low-intent traffic and focus spend on high-conversion users.

  • Custom Intent Audiences: Targeted users actively searching for solutions (e.g., “best online course for digital marketing”)
  • Regional Language Targeting: Ran ads in Hindi, Tamil, and Marathi to improve relevance and reduce CPL by 18%
  • Tier 1 & 2 City Focus: Prioritized high-conversion urban markets while excluding low-performing regions

We also layered in affinity audiences and in-market segments to capture users already in buying mode. The result? A 58% higher CTR than industry benchmarks.

Step 2: Conversion Engine — The Funnel That Delivered 11.2% Conversion Rate

Clicks don’t matter. Conversions do. That’s why we built a mobile-first funnel designed to convert attention into action.

1. Scroll-Stopping Video Ad

Our top-performing ad was a 45-second motion graphic video with:
– A curiosity-driven hook in the first 3 seconds
– Visual pattern breaks to reduce skip rate
– Regional language voiceover for Tier 2 cities
– Clear CTA: “Get Your Free Guide Now”

2. High-Converting Landing Page

Mobile-optimized, fast-loading, and built for conversion:
– Pain → Promise → Proof structure
– Single-field form (name, number, goal)
– Load time: under 2.1 seconds
– CTA above the fold

3. Instant Backend Automation

This is where 90% of agencies fail. We follow up within 10 seconds using:

  • ✅ WhatsApp Auto-Reply: Personalized message with offer link
  • ✅ Email Sequence: 3-day nurture with urgency and bonuses
  • ✅ Sales Alert: Hot leads routed to reps in real time

Result? 40%+ increase in lead-to-call rate compared to manual follow-ups.

Step 3: Scale Signals — How We Stayed Under ₹60 CPL

Scaling without losing efficiency is the holy grail. We did it using daily optimization signals:

  • Creative Testing: Launched 20+ ad variations in Week 1. Scaled the top 3 performers.
  • Bid Adjustments: Used Target CPA bidding with daily manual tweaks.
  • Audience Pruning: Paused underperforming segments weekly.
  • Placement Optimization: Shifted budget from low-CTR videos to high-converting ones.

This disciplined approach kept CPL stable at ₹51.65 — even as volume scaled past 14,000 leads.

Why This Case Study Beats Industry Benchmarks

Most Indian brands pay ₹100+ CPL on YouTube. We delivered leads at ₹51.65 — 50% cheaper. Here’s why:

  • Precision Targeting: Custom intent + regional language = higher relevance
  • Faster Follow-Up: WhatsApp automation increased lead engagement by 40%
  • Daily Optimization: Small tweaks prevented CPL drift
  • Funnel Alignment: Ad message matched landing page perfectly

This wasn’t luck. It was process, precision, and performance.

Real Results, Real Proof — See the Dashboard

These aren’t estimates. This is the actual campaign data from Google Ads Manager:

Google Ads Dashboard - 127K Clicks, 14.2K Leads, ₹51.65 CPL

Actual campaign data — transparent, verifiable, and real.

We believe in showing, not telling. That’s why we share full campaign screenshots — no black boxes, no hidden metrics.

Client Impact: From Leads to Revenue

The 14,200 leads weren’t just numbers — they became paying customers. Here’s what happened next:

  • ✅ Sales Pipeline Flooded: Daily inquiries increased by 3x
  • ✅ Revenue Growth: Client saw ₹2.1L in direct sales within 45 days
  • ✅ Confidence to Scale: Budget increased by 200% in the next quarter

This is the power of a system — not just a campaign.

Why Indian Brands Trust The DM School for YouTube Ads

Thousands of businesses run YouTube Ads. Few convert clicks into customers. The difference?

  • Google Partner Certified: Access to advanced tools and early insights
  • 1 Lakh+ Trained: Real-world experience informs every decision
  • In-House Creative Team: Culturally relevant, high-converting videos
  • Full-Funnel Ownership: We don’t just drive traffic — we drive sales
  • Transparent Reporting: Weekly reviews, live dashboards, no guesswork

We’ve managed over ₹10 crore in ad spend — and we bring that scale of expertise to every client.

Ready to Replicate These Results?

If you’re serious about scaling your brand with YouTube Ads, it’s time to partner with the team that sets benchmarks — not just promises them.

At The DM School, our mission is clear: help ambitious Indian businesses dominate their category using YouTube Ads as a growth engine.

🚀 Book a free strategy call and let’s build your next growth story — with data, not guesswork.

Deepak Singh

Deepak Singh is the visionary founder of The DM School, a results-driven digital marketing agency helping businesses scale with proven strategies. Since 2016, he has been a driving force in the digital marketing industry, generating over ₹100 crores in revenue for clients across diverse sectors. With a mission to empower businesses and individuals, Deepak has trained more than 100,000 people in practical digital marketing skills, making him one of India’s leading educators in the field. His expertise and impact have been featured in New Nation and TV9, cementing his reputation as a trusted authority. Before launching The DM School, Deepak honed his business and marketing acumen working with industry giants such as EY, Zee Group, Gati, and Accretive Health. This blend of corporate experience and entrepreneurial success gives him a unique edge in crafting ROI-focused digital strategies that deliver real-world results. Under his leadership, The DM School has also earned Google Partner status, a recognition of the agency’s consistent performance, technical excellence, and commitment to driving measurable growth for clients. Deepak’s passion for education, innovation, and results has positioned him as a leading voice in India’s digital marketing landscape, helping brands scale and individuals build careers in the fast-evolving digital world.