Before working with The DM School, SK Computer Center relied on occasional promotions and word-of-mouth to bring in students.
Like many course creators, they had valuable programs but no predictable system to consistently attract and convert high-quality leads.
This is where our digital marketing for online coaching makes the difference. We focused on building a journey from awareness to enrollment — not just getting clicks.
Our approach included a high-converting funnel for course creators with targeted ad campaigns, compelling landing pages, and an automation setup that followed up instantly.
This combination turned interest into action and leads into paying students.
In this The DM School review, you’ll see exactly how we identified the gaps in their marketing, implemented systems to close them, and built a scalable sales process that continues to deliver results month after month.
About SK Computer Center
SK Computer Center is a trusted name in online coaching, delivering skill-based computer training to students across India. Their programs range from beginner computer courses to advanced software training and professional certifications.
Over time, they had built a loyal student base and a strong reputation. But as the education industry moved online, they faced increasing competition from other course creators and platforms. This made it harder to consistently hit their enrollment and revenue goals.
What they needed was a proven system — not just for lead generation, but for turning those leads into committed students through structured follow-ups and well-crafted sales processes.
Why They Chose The DM School
SK Computer Center chose The DM School because they wanted more than just marketing tips — they needed a complete growth system. As a Google Partner digital marketing agency, we brought both credibility and experience in scaling online coaching businesses.
Our track record in building funnels for course creators was exactly what they were looking for. We specialize in connecting ads, automation, and sales scripts into one seamless system that turns interest into enrollments.
Most importantly, we don’t just focus on generating leads — we focus on improving every step of the sales journey to maximize return on investment.
Goals, Constraints, and Success Criteria
From the start, SK Computer Center’s primary goal was to reach ₹3 Lakh in monthly revenue within the shortest time possible. They wanted to achieve this without increasing staff size or spending months testing unproven strategies.
Quality was also a key focus. They didn’t just want more leads — they wanted leads who were genuinely interested in enrolling and ready to take action.
Success would be measured by a combination of metrics: cost per lead, cost per acquisition, conversion rate from lead to enrollment, and total monthly revenue.
Discovery and Strategy Alignment
Our first step was to audit their existing marketing, from ad campaigns to sales calls. This gave us a clear picture of where potential students were dropping off in the journey.
We discovered that while they had strong course content, their messaging wasn’t reaching the right audience consistently. Even when it did, slow follow-ups meant losing many interested prospects.
This led us to design a strategy focused on three core areas: high-converting funnels, instant-response automation, and sales training for consistent closing.
The Transformation Journey
The transformation began with a complete audit of SK Computer Center’s marketing and sales process. Our goal was to identify where prospects were dropping off and why conversions were inconsistent.
We discovered three main gaps: low-quality traffic from generic promotions, no structured follow-ups, and no clear sales system for converting inquiries into enrollments.
📍 Step-by-Step Implementation
1. Funnel Mapping: We created a clear student journey — from ad click to enrollment — ensuring every step had a defined action.
2. Lead Magnet Creation: We designed a free, high-value resource to attract qualified prospects genuinely interested in their courses.
3. Landing Page Optimization: The page was built to convert, with a strong headline, course benefits, and clear calls-to-action — all aligned with Google Partner SEO best practices to ensure long-term visibility.
4. Ad Campaign Setup: We launched targeted search and social campaigns through our Google Partner PPC agency team, ensuring ads reached students actively looking for skill-based training.
5. Automation & Follow-Up: We integrated email and WhatsApp sequences to keep prospects engaged, while Google Partner display ads retargeting brought back visitors who didn’t sign up immediately.
6. Sales Script Training: We provided objection-handling scripts and closing strategies, supported by Google Partner video ads to build brand trust before the sales call.
Deep Dive: Funnel & Automation
The funnel for SK Computer Center was designed to build trust quickly. It started with an ad offering a free downloadable guide on career growth through computer skills.
Once a lead signed up, they were taken to a landing page offering a free webinar session. This positioned the brand as an authority and allowed the team to present course offers in real time.
Automation handled the heavy lifting. Email and WhatsApp messages reminded prospects about the webinar, followed up after the session, and answered common enrollment questions — while display retargeting campaigns kept the brand visible across the web.
Ad Strategy & Targeting
We ran highly targeted search ads via our Google Partner PPC agency team, focusing on students and professionals looking to upgrade their computer skills.
On Facebook, we used interest targeting and lookalike audiences. On Google, we combined search intent targeting with display network campaigns to stay in front of potential students even after they left the landing page.
For webinar promotion, we leveraged Google Partner video ads to build trust before prospects even booked a call. This ensured sales calls were shorter and conversion rates were higher.
The Results — ₹3 Lakh in 30 Days
The DM School review would not be complete without the numbers. In just one month after implementing our system, SK Computer Center achieved ₹3 Lakh in confirmed course sales.
Lead quality improved drastically. Every inquiry came from a student genuinely interested in their courses, thanks to precise targeting by our Google Partner PPC agency and remarketing from our display ads team.
Sales calls became shorter and more effective, in part because video ad campaigns had already built familiarity and trust before prospects spoke to a sales rep.
Before
- Inconsistent lead flow
- No automation or follow-up system
- Low conversion rates
- Revenue peaks only during promotions
After
- Daily flow of high-quality leads
- Automated nurturing via email, WhatsApp, and display retargeting
- Higher conversions with proven sales scripts
- Stable monthly revenue of ₹3 Lakh and growing
“We implemented The DM School’s funnel and automation system and saw immediate results. ₹3 Lakh in a month is just the start — our sales process is now smoother, faster, and more predictable.”
Lessons for Other Online Coaching Businesses
Many course creators focus only on running ads. But without a complete funnel, automation, and optimized sales process, you can’t achieve predictable growth.
Our approach combines targeted Google search ads, display retargeting, and video campaigns with a conversion-focused funnel and sales scripts that actually close deals.
If you want long-term visibility alongside your ads, pairing this with SEO strategies will compound your results.
Frequently Asked Questions
❓ What types of coaching businesses can benefit from The DM School?
Our systems work for language classes, skill-based training, professional certifications, and any course business looking to scale enrollments with predictable marketing.
❓ Can this work for my coaching business?
Yes. Whether you run language classes, skill-based courses, or professional certifications, our Google Partner PPC agency team can design a funnel and ad strategy that fits your niche.
❓ How soon can I see results?
Many clients see an increase in qualified leads within the first 2 weeks, with revenue improvements visible in the first month — especially when combining display remarketing and video ads to reinforce brand trust.
📈 Ready to Scale Your Coaching Business?
Join the hundreds of course creators who have scaled their revenue with The DM School. Whether you need SEO, PPC, display ads, or video campaigns — we’ve got you covered.
