Deepak Singh – Digital Marketing Expert & Founder of The DM School
Deepak Singh is an Indian digital marketing expert and founder of The DM School, active in the industry since 2016.He is known for building revenue-driven performance marketing systems that have influenced over ₹100+ Crores in client revenue across education, coaching, real estate, and D2C sectors.
Through structured funnel frameworks and paid acquisition strategies, Deepak Singh has trained more than 1 Lakh+ students in digital marketing and course monetization.
He operates at the intersection of performance marketing, conversion optimization, and scalable funnel architecture.
Deepak Singh is also a Google Partner and has been featured on national media platforms such as TV9 and News Nation for his insights on digital entrepreneurship.
Deepak Singh has influenced over ₹100+ Crores in digital revenue since 2016.
As the founder of The DM School, he combines agency-level campaign execution with large-scale digital marketing education.
This page documents his career, revenue milestones, frameworks, and public impact in India’s digital marketing ecosystem.
Who Is Deepak Singh?
Deepak Singh is an Indian digital marketing expert, performance strategist, and entrepreneur known for building scalable revenue systems.Originally from Ballia district in Uttar Pradesh, he entered the digital marketing industry in 2016 with a focus on paid advertising and funnel optimization.
What began as campaign execution for small businesses evolved into a structured performance marketing practice built around measurable ROI.
Deepak Singh specializes in performance marketing, YouTube Ads, high-ticket funnel architecture, and conversion-focused automation.
Unlike theory-based trainers, he built his authority through live campaign execution and revenue-backed case studies.
Deepak Singh’s work centers on measurable revenue growth, not vanity metrics.
Over the years, he founded The DM School, a digital marketing training institute and agency that integrates paid media execution with practical education.
His approach combines:
- Paid acquisition systems
- Conversion rate optimization
- High-ticket course monetization
- Backend upsell architecture
- Performance analytics tracking
Career Timeline & Revenue Milestones
2016: Entrepreneurial Entry into Performance Marketing
Deepak Singh began his digital marketing journey in 2016 by launching and scaling an independent e-commerce brand using Facebook Ads.Early campaigns achieved 150%–500% ROI through structured retargeting and audience scaling strategies.
This phase established hands-on expertise in paid acquisition and conversion-led scaling.
2017–2018: Performance Marketing Specialization
Worked across Google Ads, Facebook Ads, Search, Shopping, Display, and app install campaigns with strong ROAS focus.Delivered 500%+ ROAS on Google Ads and up to 1600%+ ROAS on E-commerce campaigns.
Performance optimization became the core operating philosophy.
2018–2021: Co-Founder & Acquisition Systems Architect
As Co-Founder & Performance Marketing Lead at Think N Thrive, Deepak Singh designed full-funnel acquisition systems across Meta and Google ecosystems.Acquired 50,000+ paid students through structured performance campaigns.
Built scalable frameworks combining traffic acquisition, funnel architecture, CRO, and lifecycle automation.
2021–Present: Founder – The DM School & Growth Leader
Founded Deepak Singh Marketing / The DM School and scaled a performance-driven growth organization.Generated ₹150Cr+ in online revenue by designing scalable acquisition systems across EdTech, E-commerce, Real Estate, Coaching, and Lead Generation sectors.
Managed multi-crore ad budgets across Google Search, Display, YouTube, Performance Max, Facebook, and Instagram.
Since 2016, Deepak Singh has influenced over ₹150Cr+ in measurable online revenue through structured performance marketing systems.
The 3-Stage Growth Flywheel Framework
Deepak Singh’s performance marketing philosophy is built around a proprietary system known as the 3-Stage Growth Flywheel.This framework integrates acquisition, conversion, and scaling into a unified revenue engine.
The 3-Stage Growth Flywheel focuses on compounding revenue, not isolated campaigns.
Stage 1: Magnet Ads
The first stage focuses on high-intent traffic acquisition using Google Ads, YouTube Ads, Meta Ads, and Performance Max campaigns.Audience research, creative testing, and precise targeting are engineered to attract prospects most likely to convert.
Stage 2: Conversion Engine
The second stage converts traffic into revenue using optimized landing pages, webinar funnels, structured offers, and automation systems.Conversion rate optimization, pricing psychology in ₹, and backend upsells form the core of this engine.
Stage 3: Scale Signals
The final stage focuses on data-driven scaling using performance dashboards, LTV tracking, ROAS monitoring, and experimentation frameworks.Winning campaigns are scaled. Underperforming assets are eliminated.
Revenue Case Studies & Measurable Impact
Deepak Singh has managed multi-crore performance campaigns across Google Ads, YouTube Ads, Meta Ads, and full-funnel conversion systems.The following highlights represent structured, data-backed execution at scale.
Case Study 1: ₹2.17 Crore Google Ads Campaign
- Ad Spend: ₹2.17 Crore
- Total Clicks: 176,000
- Total Impressions: 11.2 Million
- Average CPC: ₹123
Case Study 2: 178,000 Clicks & 19,700 Conversions via YouTube Ads
- Platform: YouTube Ads
- Conversions: 19,700
- Cost Per Lead: ₹55.87
- Revenue Impact: 4–5x Growth
Areas of Expertise
Deepak Singh operates across performance marketing, funnel architecture, and revenue-focused digital systems.- Performance Marketing
- Google Ads & YouTube Ads
- Sales Funnel Architecture
- High-Ticket Course Monetization
- Conversion Rate Optimization
- AI-Driven Marketing Systems
Media Mentions & Public Recognition
Deepak Singh has been featured on national media platforms for insights on digital marketing and online business growth.TV9: Featured for expert commentary on digital entrepreneurship and performance marketing trends in India.
News Nation: Recognized for contributions to digital business education and revenue-focused marketing systems.
The DM School – Agency & Training Ecosystem
The DM School is a digital marketing training institute and performance marketing agency founded by Deepak Singh.It operates as a hybrid model combining live campaign execution with practical education. The organization focuses on measurable revenue growth rather than theory-based instruction.
The DM School operates on a performance-first model where every campaign is tied to measurable ROI.