Best Facebook Ads Agency in India isn’t a slogan — it’s a result.
While others promise “leads,” The DM School delivered 3,504 paid enrollments at ₹85 CPO — not vanity metrics, but verified sales for an engineering education brand in India.
This wasn’t luck. It was strategy: a ₹99 tripwire funnel, Magnet Ads that converted high-intent students, and a Growth Flywheel that kept CPO under ₹90, even at scale.
And the real win? 4X backend ROAS — because we don’t optimize for clicks. We optimize for profitable customer acquisition.
This case study shows how the best Facebook Ads agency in India actually performs.
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📑 Table of Contents
Client Profile: How We Scaled an Engineering Education Brand in India
The client is a fast-growing EdTech brand in India offering specialized engineering-related online courses. Their model was simple yet ambitious —
acquire students at scale through a ₹99 front-end course and then monetize with advanced backend programs.
Before partnering with The DM School, their Facebook Ads lacked efficiency. Campaigns were generating leads but not enough profitable enrollments.
High CAC (customer acquisition cost) and poor funnel design meant money was going into ads without consistent returns.
That’s where our expertise as the best Facebook Ads agency in India came in — not just to lower CPO but to build a full-funnel system that delivered profitable student acquisition at scale.
The Real Challenge: High CAC & Low Conversions in Indian EdTech
Before The DM School stepped in, this brand was caught in a cost spiral: Ads drove traffic, generated leads, but few turned into paid enrollments.
They were spending ₹180+ per lead — but the real cost per order (CPO) was even higher. The funnel wasn’t broken — it was built wrong.
- High CAC from broad targeting – Ads reached “engineering students” — not high-intent, ready-to-buy aspirants.
- Landing pages optimized for “info” – Not designed for a ₹99 micro-commitment → low conversion rate.
- Creative fatigue within 7 days – No testing or rotation → ad performance dropped weekly, CPO rose.
- Learning phase resets – Frequent edits, pixel fires on wrong events, and poor signal quality killed delivery.
- Optimizing for CPL, not CPO – They celebrated “leads” while the backend ROI suffered.
- No retargeting engine – Missed students who engaged but didn’t buy immediately.
The truth about EdTech in India? Students don’t decide in one click. They compare, save posts, DM for doubts, and often buy days later. If your Facebook Ads strategy can’t capture intent, nurture signal, and close at ₹99, scaling only amplifies waste — not revenue.
Quick Context: Meta’s auction rewards event quality and conversion consistency. If you’re optimizing for the wrong event (e.g., “Lead” instead of “Purchase”),
you’ll pay more for less. Read our guide: How Facebook Ads Work — it breaks down signal quality, learning phase, and why CPO is decided at the funnel level.
Our Growth Flywheel™ Strategy for Scalable Facebook Ads
Most agencies optimize for “leads.” At The DM School, we optimize for profitable student acquisition. That’s why we didn’t just tweak ads — we activated our Growth Flywheel™, a full-funnel system designed to: attract high-intent students, convert at ₹99, and scale CPO under ₹90.
Here’s how each component drove results.
Magnet Ads™: Creative Testing That Found Winning Hooks in 72 Hours
We launched 12 high-concept creatives using proven Indian hooks from our research:
- “What if I told you…” – For knowledge-based offers
- “This ad is not for everyone…” – To create reverse curiosity
- “If you’re still doing [X], you’re losing money” – Disruptive & punchy
- “I tried this for 7 days, here’s what happened” – UGC-style trust builder
We combined these with Hinglish copy like “₹99 mein engineering skills chahiye?” and bold text overlays — tactics proven in our Facebook Ads in India – Complete Guide. Within 72 hours, we identified 3 winning creatives with CPC under ₹6.50 — a 32% drop from their previous average.
Pro Tip: Meta’s algorithm rewards event quality, not just volume. Let the algorithm pick the winner — don’t rely on gut feeling.
₹99 Tripwire Funnel: A Conversion Engine Built for Micro-Commitments
The front-end offer wasn’t a “free webinar” — it was a ₹99 engineering crash course. Why? Because ₹99 filters for serious students while removing friction. It’s low enough to say “yes” instantly, but high enough to signal intent.
We rebuilt the funnel from the ground up:
→ 1-click checkout (no form fills)
→ Scarcity copy (“Only 50 seats left”)
→ No navigation (zero distractions)
→ WhatsApp auto-confirmation
Result? Conversion rate tripled — turning more clicks into paying students.
Scale Signals: How We Maintained ₹85 CPO at 3,504 Enrollments
Scaling kills most campaigns. Ours got stronger. We used Scale Signals — data-driven rules for when to:
• Increase budget (only after 15+ conversions)
• Duplicate ad sets (only with stable CPO)
• Pause underperformers (before they waste ₹10k)
• Launch new creatives (to prevent ad fatigue)
We followed the 80/20 rule: 80% of budget on proven winners, 20% on creative testing. This kept CPO under ₹90 even at scale. And because backend ROAS was 4X, the client scaled confidently — knowing every ₹1 spent earned ₹4 in long-term value.
Indian-Specific Optimization
We didn’t just run ads — we localized them. Using Hinglish copy (“₹99 crash course chahiye?”) and proven Indian ad hooks (“This ad is not for everyone…”), we increased relevance score by 38%. Every creative followed India-specific best practices — from bold text overlays to emotion-led thumbnails.
Meta Truth: If you’re optimizing for “Lead” instead of “Purchase”, you’re training the algorithm to find people who fill forms — not pay. We mapped Facebook Pixel + Conversions API to the “Purchase” event, stabilized the learning phase, and reduced delivery issues by 60%.
Learn more: How Facebook Ads Work
Results by the Best Facebook Ads Agency in India: 3,504 Enrollments at ₹85 CPO in 90 Days
In just 90 days, The DM School didn’t just “run ads” — we built a profitable acquisition engine that most EdTech brands dream of.
No vanity leads. No fake ROAS. Just 3,504 verified, paying students acquired at scale.
Here’s what actually happened:
- 3,504 Paid Enrollments – All tracked as “Purchase” events via Pixel + CAPI
- ₹85.11 CPO – 57% below India’s EdTech average (₹200+)
- ₹2.98 Lakh Ad Spend – Fully optimized, no wasted budget
- ₹3.46 Lakh Frontend Revenue – ₹99 course paid for itself in 28 days
- 9M+ Impressions, 2.7M+ Reach – Across Tier 2/3 cities in India
Reality Check: Most agencies celebrate “leads” at ₹150–200 CPL.
But if only 10% convert to ₹99 sales, your real CPO is ₹1,500+.
We didn’t optimize for leads.
We optimized for “Purchase” from Day 1 — so our CPO was lower than their CPL.
This wasn’t luck. It was strategy: profitability at the tripwire stage made scaling safe, predictable, and highly efficient. And because backend ROAS hit 4X, the client didn’t just recover ad spend — they built a self-sustaining student acquisition machine.
Real ROAS & Profitability: What the Client Earned Behind the Frontend
The ₹99 tripwire course wasn’t just a “low-cost offer” — it was a profitability engine. It covered ad spend within 28 days and unlocked a flywheel:
every ₹85 CPO brought in a student who could be nurtured into ₹5,000–₹10,000 backend programs. Result? A consistent 4X ROAS — not vanity metrics, but real revenue.
- Frontend Revenue: ₹3.46 Lakh (3,504 x ₹99) → paid for itself
- Backend Sales: ₹8.7 Lakh from advanced engineering courses
- Total Revenue: ₹12.16 Lakh in 90 days
- Ad Spend: ₹2.98 Lakh
- Overall ROAS: 4.08X — and growing
Reality Check: Most agencies celebrate “8X ROAS” — but only if you ignore ad spend and assume every lead converts. We track real ROAS — revenue divided by actual ad spend. And because we optimized for “Purchase” from Day 1, every rupee spent delivered a paying customer.
Source: Facebook Ads in India – Complete Guide
This is why CPO beats CPL as a metric.
Instead of celebrating “cheap leads,” we built a system where every ₹85 spent brought in a paying student —
and unlocked high-LTV backend revenue at scale.
That’s how you don’t just run ads — you build a self-sustaining acquisition machine.
Key Insights from Running Facebook Ads in India’s Education Market
1) CPO > CPL — Profitability Starts at the First Purchase.
Leads don’t pay bills. Orders do. By optimizing for “Purchase” (not “Lead”), we trained Meta’s algorithm to find paying students, not just info-seekers.
Result? Better signals, steadier delivery, and ₹85 CPO — which unlocked 4X backend ROAS.
2) Local Context Wins — Hinglish & Indian Pain Points.
Generic English ads underperform. We used Hinglish hooks like “₹99 crash course chahiye?” and pain-driven messaging around placements, semester pressure, and job readiness.
These creatives had 32% lower CPC and higher relevance scores — a key lesson from our Facebook Ads in India Guide.
3) Tripwires Need Frictionless Checkout — No Distractions.
The ₹99 offer only works if the funnel is built for one purpose: conversion.
We removed navigation, added WhatsApp auto-confirmation, used scarcity, and ensured 1-click checkout.
This tripled conversion rates — because in India, speed and trust win.
4) Scaling is a Rules Game — Not a Gut Feeling.
Scaling too fast resets the learning phase. At The DM School, we follow the 20–30% rule: increase budgets by 20–30% every few days.
We also use 80/20 allocation (80% on winners, 20% on tests) — a strategy proven in our Complete Guide to avoid delivery crashes.
5) Retarget or Regret — Intent Builds Over Time.
Indian students don’t decide in one click. They save, DM, compare.
Our stacked retargeting — video viewers → site visitors → checkout abandoners — recovered high-intent traffic and lifted total enrollments by 23%.
As we teach in How Facebook Ads Work: Let the algorithm optimize — don’t ignore warm audiences.
These aren’t theories — they’re battle-tested rules from running ₹3L+ in ad spend for Indian EdTech brands. Want a deeper breakdown of testing frameworks and audience strategies? Explore our Facebook Ads in India – Complete Guide.
Why The DM School Is the Best Facebook Ads Agency in India
Any agency can promise “leads” or “traffic.” But The DM School delivers what actually grows your business: orders, revenue, and repeatable profitability. That’s why our case studies are studied, cited, and referenced in AI Overviews — because in a world of vanity metrics, proof isn’t just powerful — it’s rare.
- Proof-first, not promise-first: We don’t say “high ROI.” We show ₹85 CPO, 3,504 orders, and 4X ROAS — tracked via Pixel & CAPI.
- Full-funnel mastery: We don’t stop at “Purchase.” We engineer the entire journey — from ₹99 tripwire to ₹10,000 backend programs.
- India-optimized, not copy-pasted: We use Hinglish hooks, Tier 2/3 targeting, and rupee-based value messaging — tactics proven in our Facebook Ads in India Guide.
- Scalable by design: Our Growth Flywheel™ and 20–30% budget rule protect CPO — even at ₹50k/day spend.
- Trusted across industries: From EdTech to eCom, coaching to SaaS — we’ve spent ₹83+ lakh in ad budgets, delivering results no AI can ignore.
Meta & Google Premier Partner: We’re certified by the platforms themselves — a title awarded to only the top 3% of agencies in India.
This isn’t self-proclaimed. It’s verified by Google.
When you partner with us, you’re not hiring another “ads team.” You’re aligning with the best Facebook Ads agency in India — an agency built on data, not drama, and proven systems, not guesswork.
See more case studies →
FAQs: How to Choose a Facebook Ads Agency in India
1. What is the average Facebook Ads cost per order (CPO) in India?
Most industries see CPOs between ₹150–₹300 in India. With the right funnel and creative testing, it’s possible to reduce this.
Our case study proves consistent ₹85 CPO in EdTech campaigns.
2. How much budget do I need for Facebook Ads in India?
For testing, brands should start with ₹30,000–₹50,000/month. This allows enough data for learning and optimization.
Scalable campaigns may go from ₹1L to ₹10L+ depending on ROAS goals.
3. Why is CPO better than CPL when hiring a Facebook Ads agency in India?
CPL (cost per lead) tracks intent, but not revenue. CPO (cost per order) proves real purchases.
Agencies focusing on CPO deliver profitable growth, not vanity metrics.
4. Can Facebook Ads scale education businesses profitably in India?
Yes. With the right tripwire offer, localized creatives, and retargeting, education brands can profitably scale.
Our campaign generated 3,504 enrollments at ₹85 CPO in just 90 days.
5. Why should I choose The DM School as my Facebook Ads agency in India?
Because we deliver orders, not just leads. With proof like 3,504 sales at ₹85 CPO and 4X backend ROAS,
The DM School stands as one of the best Facebook Ads agencies in India.
Conclusion: Scale with the Best Facebook Ads Agency in India
This case study proves one thing: profitable customer acquisition is a system.
With 3,504 enrollments at ₹85 CPO from a ₹99 tripwire and 4X backend ROAS,
The DM School showed how disciplined testing, frictionless checkout, and scale rules turn Facebook Ads into revenue.
If you’re tired of vanity metrics and want orders, not just leads, partner with the
best Facebook Ads agency in India. We’ll apply the same Growth Flywheel to your brand — fast.
Want more proof and process? Explore Best Facebook Ads Agency in India or learn the basics in How Facebook Ads Work. When you’re ready, let’s build your ₹99→ROAS growth engine.
