This The DM School review showcases how The DM School — a Google Partner lead generation agency in India — used Meta Ads (Facebook & Instagram) to generate 16,000 direct leads in just 30 days.
This full-funnel Facebook Ads case study proves how a performance-driven strategy can scale ad spend beyond ₹10 lakh while keeping the cost per lead (CPL) at only ₹64.49.
Every campaign in this project was optimised for direct lead generation, ensuring high-intent prospects ready to convert. Book a free strategy call today to see how we can deliver similar results for your business.
Key Campaign Facts — The DM School Review
- Ad Objective: Direct Lead Generation (Meta Ads — Facebook & Instagram)
- Total Reach (Meta Ads in India): 1,424,451
- Total Impressions: 3,672,433
- Total Direct Leads Generated: 16,000
- Total Ad Spend: ₹10,31,840.64
- Average Cost Per Lead (CPL): ₹64.49
- Attribution Setting: 7-day click or 1-day view
Results & Impact: 16,000 Direct Leads at ₹64 CPL
The DM School’s Meta Ads framework converted broad reach into high-intent, direct leads at scale. In one 30-day cycle, we generated 16,000 verified leads at an average ₹64.49 CPL while maintaining delivery quality and consistency across multiple ad sets.
- Scale with control: Spend crossed ₹10 lakh without CPL spikes, using disciplined ad-set budgeting and creative rotation.
- Stable performance: 1.42M people reached and 3.67M impressions supported steady daily lead flow.
- Full-funnel intent: Traffic, remarketing, and conversion layers ensured leads were ready to talk, not just curious clicks.
Scaling Without Losing Efficiency
We combined audience segmentation with ad-set budget control and the 7-day click / 1-day view attribution window to capture real buying intent. This prevented over-delivery to high-CPL pockets and kept learning phases healthy as budgets increased.
Lead Quality You Can Work With
Every campaign was engineered for direct lead generation—no awareness padding. Form fields, ad copy, and landing flows were aligned to sales follow-ups, so teams received qualified leads with clear intent and faster first-call connections.
Proof, not promises: This performance aligns with our Google Partner standards. Explore our approach on the
Google Partner page or see more on our Facebook Ads case study.
Want this level of predictability in your pipeline?
Book a free strategy call and we’ll map the same Meta Ads lead-gen system to your niche.
Strategy & Approach: The Growth Flywheel™
Every high-performing campaign at The DM School follows our proprietary Growth Flywheel™ — a three-part system engineered for Meta Ads lead generation in India: attract the right audience, convert clicks into customers, and scale only what works.
Magnet Ads™ — AI-Powered Targeting & Creatives
We used AI insights to craft scroll-stopping Meta Ads and aligned hooks with user intent across cold, warm, and remarketing audiences. Creative rotation kept freshness high, while ad-set budget control avoided over-spend on high-CPL pockets. See our Facebook Ads case study for our testing playbook.
Conversion Engine™ — Funnels & Automations That Close
Ad messaging, landing pages, and forms were tightly matched to reduce drop-offs and accelerate first contact. Instant WhatsApp + email follow-ups captured intent in minutes, not hours. Explore our funnel approach here:
Digital Marketing Funnel and Email Automation Guide.
Scale Signals™ — Double Down on Winners
Using 7-day click / 1-day view attribution, we monitored signal quality in real time. Low-CPL ad sets were scaled; weak segments were paused. This disciplined budget reallocation kept average CPL at ₹64.49 while total spend crossed ₹10 lakh — the backbone of large-scale lead generation in India.
Why it works: The Growth Flywheel™ compounds intent at each step — Magnet Ads attract precisely, the Conversion Engine converts consistently, and Scale Signals ensure budget chases only what performs.
Want this system mapped to your niche? Book a free strategy call with our Google Partner team.
Client Feedback & Social Proof
Featured Review:
“We hired The DM School for Meta Ads lead generation with one goal: direct, high-intent enquiries.
In 30 days, they produced 16,000 direct leads at an average ₹64.49 CPL while scaling spend over ₹10 lakh.
Reporting was transparent, follow-ups were instant, and the pipeline stayed full. Highly recommended.”
- Proof: 1,424,451 reach · 3,672,433 impressions · 16,000 direct leads · ₹10,31,840.64 spend.
- Quality: Direct lead forms + instant WhatsApp/email automations for faster first call.
- Credibility: Google Partner standards, case-study documentation, and verifiable campaign data.
Read more client stories and ratings on our Reviews page. Verify our credentials on Official Profiles.
Want similar results? Book a free strategy call and get a tailored Meta Ads lead-gen plan.
Quick Answer — The DM School review: The DM School generated 16,000 direct leads in 30 days using Meta Ads in India, at an average ₹64.49 CPL from a total spend of ₹10,31,840.64.
FAQs about Our Meta Ads Lead Generation
1) Is this a real case study or a theoretical example?
Real. All numbers are pulled from campaign data and CRM logs. We documented the results on our Facebook Ads case study page.
2) Were these direct leads or just traffic/engagement?
Direct leads. Every campaign was engineered for lead generation, with forms + instant WhatsApp/email follow-ups via our Conversion Engine™.
3) What kept CPL at ₹64.49 while scaling past ₹10 lakh?
Our Growth Flywheel™: Magnet Ads™ (AI-powered creatives & audiences), Conversion Engine™ (high-converting funnels & automations), and Scale Signals™ (budget to winners, pause losers) using 7-day click / 1-day view attribution.
4) Can you do this in my niche and city?
Yes. We’re a Google Partner agency operating pan-India. We tailor targeting, creatives, and funnels to your ICP and location.
5) What’s the first step to get similar results?
Start with a 20-minute plan call. We’ll audit your funnel, goals, and budget, then map our Meta Ads system to your business. Book a free strategy call.
Conclusion: Proof That Direct Lead Generation Works
This The DM School review proves that a well-engineered Meta Ads lead generation campaign in India can scale aggressively without sacrificing cost efficiency or lead quality. Over 30 days, we reached 1.42M people, generated 16,000 direct leads, and maintained a stable ₹64.49 CPL — all while exceeding ₹10 lakh in ad spend. The results were not accidental; they were the product of our proprietary Growth Flywheel™ approach.
Whether you’re a growing brand or an established enterprise, the same system that powered this campaign can be mapped to your niche, audience, and sales process. With The DM School as your performance partner, you’re not just buying ads — you’re investing in a proven lead generation engine.
Ready to see these numbers in your business?
Let’s build your own Meta Ads lead generation case study.
Book a free strategy call today and get a tailored plan to flood your pipeline with qualified leads.
